About
Highly accomplished Senior Performance Marketing Manager with over a decade of experience driving significant growth and ROI across diverse digital channels, primarily within eCommerce and financial trading. Expert in developing and optimizing full-funnel strategies, leveraging advanced analytics and MMPs to achieve exceptional customer acquisition, conversion, and revenue targets. Proven leader in building high-performing teams and fostering cross-functional collaboration to maximize business impact.
Work
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Summary
Lead full-funnel digital marketing strategies for a financial trading app, driving significant customer acquisition and online conversion through advanced MMP implementation and data-driven insights.
Highlights
Drove customer acquisition by 228% and significantly increased online conversion for a financial trading app, leveraging advanced Mobile Measurement Partner (MMP) implementation and data-driven full-funnel strategies.
Strategically allocate and manage a AED 4.7M performance marketing budget across multi-channel campaigns (PPC, Social, Influencer, OOH), consistently exceeding online revenue targets by 25-30% quarterly.
Direct and mentor a cross-functional team of 4+ marketing professionals, fostering seamless alignment to enhance overall campaign effectiveness and user experience.
Spearhead App Store Optimization (ASO) initiatives, increasing organic app downloads by 30% YTD and improving app store visibility by 15%; concurrently, collaborated with Product and Development teams to integrate user journey mapping, resulting in a 9.91% increase in incremental installs.
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Summary
Managed a diverse portfolio of niche clients, providing expert performance and growth marketing strategies that consistently drove customer acquisition, website traffic, and online conversion.
Highlights
Managed a diverse portfolio of niche clients, developing and executing tailored full-spectrum digital marketing campaigns (SEO, Social Media, Email, Paid Advertising) that consistently exceeded client KPIs by an average of 5-12% monthly.
Implemented advanced SEO strategies and conducted in-depth audits, increasing organic search rankings by 3 pages and boosting website traffic by 76% on average for client websites.
Leveraged a data-driven approach and A/B testing to continuously optimize campaign performance, achieving an average ROI improvement of 3-5x across various digital channels for clients.
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Summary
Provided strategic leadership to the media performance division, overseeing creative and operational functions to deliver exceptional ROI for a diverse portfolio of regional and international brands.
Highlights
Provided strategic leadership to the media performance division, overseeing creative and operational functions to deliver exceptional ROI for a diverse portfolio of regional and international brands, including Fossil Group, Revolve MENA, and Netflix.
Developed and executed integrated full-funnel digital marketing campaigns across Google & social platforms, optimizing key performance metrics (CTR, CPC, CPA, ROAS) by an average of 30% per quarter to drive customer acquisition, traffic, and online conversion.
Managed and optimized significant media budgets (+$10M annually), ensuring efficient allocation and consistently delivering client revenue targets by 2.5-3x through advanced media planning and buying strategies.
Collaborated cross-functionally with Creative and Product teams to develop and implement paid media strategies, ensuring brand consistency and unlocking growth opportunities that resulted in a 22% increase in qualified leads per quarter on average.
Implemented a continuous test-and-learn culture through rigorous A/B testing and in-depth analytics, improving campaign performance by 13-15% and enhancing brand awareness and engagement for clients.
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Summary
Led the establishment, optimization, and successful launch of a new eCommerce platform, providing strategic consultation and driving initial online sales growth.
Highlights
Led the establishment and successful launch of a new eCommerce platform, providing strategic consultation on product selection and presentation to drive initial online sales growth.
Developed comprehensive project blueprints for the eCommerce launch, establishing clear timelines and key performance metrics to ensure successful delivery and seamless transition to the internal digital marketing division.
Drove eCommerce performance optimization and ROI strategies, improving online conversion rates by 8-10% per month post-launch.
Skills
Digital Marketing Strategy
Growth Marketing, Digital Strategy, Strategic Planning, Full-Funnel Marketing.
Performance Marketing
Paid Media, PPC, Social Media Advertising, Campaign Management, Customer Acquisition.
Campaign Management
Full-Funnel Marketing, Lead Generation, Conversion Rate Optimization, Customer Engagement.
eCommerce Marketing
Retail Marketing, Online Sales, Conversion Optimization, eCommerce Platforms.
ROI Optimization
Return on Investment, Budget Management, Media Buying, Cost Efficiency.
Mobile Measurement Partners (MMPs)
App Analytics, Mobile Marketing, Attribution Models, Data Tracking.
Brand Strategy
Brand Consistency, Brand Innovation, Creative Direction.
Data Analysis
Advanced Analytics, Google Analytics, Meta Ads Manager, A/B Testing, Data-Driven Insights.
Audience Segmentation
Targeting, Customer Profiling, Personalization.
Budget Management
Financial Planning, Resource Allocation, Cost Control.
Strategic Planning
Business Strategy, Market Analysis, Goal Setting.
Stakeholder Management
Client Relations, Cross-functional Collaboration, Communication.